UAE MARKET

With an estimated population of 5.4 million in 2008, the UAE is one of the fastest growing countries in the Middle East. Although oil reliant, its diversified economic approach, liberal policies, in addition to a tax free environment and central geographic location, position the country as a strategic hub for trade and commerce.

With growth propelled by tourism, the UAE welcomes over 8 million visitors in Dubai and the capital Abu Dhabi, while other parts of the Emirates are as well becoming attractive destinations. Renowned for its sand, sun and shopping experience, hospitality and recreation developments, such as Al Yas Island, Atlantis the Palm, the Formula 1 Abu Dhabi Grand Prix, Burj Al Arab, Masdar zero-carbon City, the Palms, and many others, are positioning the UAE as an iconic country, for tourism, business and exclusive lifestyle.

Economic growth and an expanding tourist and residential population have fuelled the region's retail market. With the emergence of the "mega mall" trend, the UAE heterogeneous, discerning and cosmopolitan consumers are an inspiration to the evolution of the luxury, consumer goods and retail sectors.