DISTRIBUTION

In the health and beauty category, Allied Enterprises and its directly managed joint-venture companies distribute premium FMCG market products throughout a comprehensive network of hypermarkets, supermarkets, department stores, perfumeries, grocery stores and pharmacies.

Thanks to key account management and an effective supply chain, Allied delivers premium visibility to global brands with the support of a team of beauty promoters, extensively trained to offer high quality customer service based on profound product knowledge and strong sales expertise.

The portfolio of health and beauty FMCG market brands distributed exclusively by Allied Consumer Products Division includes:

L’Oréal Paris, Maybelline, Elvive, L’Oréal Dermo-Expertise, L’Oréal Men Expert, L’Oréal hair coloration, L’Oréal styling brands, Fructis, Garnier Skin Naturals, Garnier hair coloration, Garnier styling brands as well as Vichy products.