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At the forefront of the local beauty market, Allied operates its own beauty concept, Faces, offering a broad range of beauty products, perfumes, cosmetics and body care products, and manages beauty retail franchises such as L’Occitane, Molton Brown and Saks Fifth Avenue beauty department.

Major names like Dior, Lancôme or Chanel blend harmoniously with trendy brands like Smashbox  or Benefit.

Through its own in-store concept dedicated to Skincare, ‘Advanced Beauty’, Faces beauty chain offers women advices and products, creating unique brand awareness and building customer loyalty.

A highly trained team of beauty advisors and skincare specialists ensures an unparalleled level of customer service and personalized advice.